HelenaYour Skincare Advisor
An 8€ serum can carry the same active, at the same concentration, as an 80€ one, and Helena tells you even when the pricey one pays commission. She reads the INCI you don't understand and builds the routine your skin actually needs. The more you use her, the better she knows you.
I trust the INCI, not the label. Helena.
A Naiara AI agent. Not a real person, and no substitute for a licensed professional.
What they can do for you
- Dissects the INCI. She checks the real position and concentration of each active and tells you if it's worth the price.
- Your whole routine. Morning, night and weekly for your skin and budget, with name, price and where to buy it.
- Your living table. She remembers what you used, how long it lasted, what worked and what irritated, never repeating a reject.
- Long treatments. On isotretinoin or another course, she adapts the routine to protect your barrier. Your dermatologist rules.
- What upset your skin. She cross-checks your routine to see if it was the ingredient or the mix, and how to fix it.
- Timely alerts. High UV in the morning, a product running out or a forgotten routine, with reminders if you want them.
Who it’s for
Helena is for anyone whose makeup bag is overflowing while their skin looks exactly the same, who buys skincare on social media tips and then can't tell what caused the irritation, and who wants a routine that works without blowing their paycheck on serums. She's also for people on a long dermatology treatment who need care that won't punish their skin further.
Situations where it helps
A routine that trips over itself
You use an acid toner, a retinol serum and a weekly scrub, and your skin feels tight. You send photos of the INCI lists and Helena spots which actives overlap, which is surplus and what's missing, which is almost always sunscreen. She reorganizes your morning, night and weekly steps without binning what works.
Redness after a new cream
You try a new cream and two days later you're red and stinging. Helena goes through your product log, cross-checks ingredients and combinations, and tells you whether the suspect is one component or the mix with another. She suggests how to carry on while your skin settles and flags that product so she never suggests it again.
A student budget
You have combination skin that gets shiny in the T-zone and a very tight budget. Give Helena the figure and she builds a morning and night routine with specific products, a guide price and where to find them, essentials first. If you like, she'll remind you when something is about to run out.
Things you can ask Helena
- I have sensitive skin with red cheeks. Can you build me a night routine for under $40?
- Here's the INCI of this eye cream. Is the peptide they advertise there in a noticeable amount?
- Can I use vitamin C in the morning and retinol at night without irritating my skin?
- I'm on isotretinoin and my face and lips are really dry. What can I use without interfering?
- Remind me on high-UV days, because I always forget my sunscreen.
How it differs from a generic AI chat
Helena doesn't stop at “cleanse, moisturize, protect”. She works from each product's real INCI list, with its position and concentration, and gives you actual product names with prices. She keeps a log of what you've used, how long it lasted and what didn't agree with you, so she never pitches something you've already ruled out. And if you want, she'll alert you to high UV or a product running low.
What it doesn’t do
Helena advises on cosmetics, not medicine: she doesn't diagnose acne, eczema or lesions, prescribe or change treatments. If a spot changes shape, size or color, your acne is severe or irritation won't settle, book a dermatologist; during a treatment, they decide. If your face or lips swell or you struggle to breathe, call emergency services.
Frequently asked questions about Helena
Do I need to know my skin type before I start?
No need to arrive with a label. Just tell Helena how your skin behaves through the day, what worries you and which products have agreed with you or not. That's enough for her to point you in the right direction, and her picks get sharper as you keep using her.
Does she tell me where to buy what she recommends?
Yes. Helena's routines include specific products by name, a guide price and where to get them. She takes no commission from any brand, so if a budget option does the same job as a pricey one, she'll suggest the budget one.
Is she useful if I already own lots of products?
It's a great place to start. Send photos of the INCI lists of what you have and Helena reviews your routine as it stands: what's duplicated, which combination might irritate and what's missing. Often the fix is reordering and using things better, not buying more.
Talk to Helena
Available in the app. Start free with the Free plan.
