AI Hair Care: A Routine Built for Your Hair and the INCI Decoded

The hair care world runs on an information gap: the brand knows exactly what's in the bottle and you're not expected to be able to read it. That's where an AI hair expert comes in. Fabio, NAIARA's hairdresser-trichologist, reads the INCI — the real ingredient list — tells you which active works and at what concentration, and takes apart the 58-euro serum that lists its star ingredient 14th. From your hair type, porosity and scalp he builds a routine with no filler steps, and you can send him a photo of your scalp or a product label to sharpen the advice. Two things he makes clear from the start: his loyalty is to ingredients, not brands — if the cheap product has the same active, he sends you to the cheap one — and serious hair loss is not his lane. That belongs to a dermatologist, and he'll say so the moment he sees signs of it.

The real problem: shopping blind in an endless aisle

Between "repairing" shampoos, "miracle" serums and seven-step routines from social media, most people buy hair care blind: by the scent, the packaging, or what worked for someone whose hair is nothing like theirs. The usual outcome is a drawer of half-used products and the feeling that "nothing works". The reality is simpler and cheaper: effective hair care is decided in the ingredient list and in knowing your own hair — type, porosity and scalp condition. That's exactly what a good professional checks before recommending anything, and it's the first thing Fabio asks before giving an opinion.

What Fabio can do

• Reads the INCI for real. Which active works, at what concentration and where it sits in the list — and which product carries it as decoration.
• A routine for you. Shampoo, serum and steps based on your hair type, porosity and scalp, with no filler steps.
• Scalp care. Dandruff, itching, sensitivity or excess oil: which active treats it and when it's time for the dermatologist.
• Two options and the catch. For each need, two solid picks with their pros and an honest downside — he earns commission from no one.
• Where to put the money. Neither the priciest nor the cheapest; if the budget covers one thing, he tells you which to prioritise.
• Your hair, tracked. He remembers your treatment and your week, and flags when that early paradoxical shedding means the treatment is working.

The classic scene: you're in the shop with two bottles in hand. Photo of both labels, send them to Fabio, and a minute later you know which one carries the active you need and which one is charging you for the fragrance.

Hair loss: what AI can and cannot do

This deserves total clarity, because it's the worry that brings most people in. Losing 50 to 100 hairs a day is normal, and some shedding phases (autumn, postpartum, after a stressful stretch) resolve on their own. Fabio helps you put things in context, cover the basics and stop spending on cosmetic "anti-hair-loss" products that can't deliver what they promise. But an AI does not diagnose alopecia. If shedding is heavy and lasts more than three months, if bald patches appear, if there's persistent itching or pain, or if you suspect androgenetic alopecia and want to slow it down, the path is a dermatologist: the treatments that genuinely work require diagnosis, prescription and medical follow-up. What Fabio will do is get you to that appointment with your information organised: since when, how much, what you've tried and what you use daily.

Getting started with Fabio

Download NAIARA, open Fabio's chat and describe your hair in three sentences: what it's like, what's wrong and what you currently use (or send photos of the bottles in your shower — he'll happily read the INCIs). From that he builds your routine and tells you what to keep, what to retire and what's missing. If you also want order in your skincare, his vertical colleague is Helena, the skincare expert; if the issue runs deeper than products, Amaia, the nutritionist and Néstor, the supplements guide complete the picture. All of them follow the principle we lay out in our guide to AI for health and wellness: they advise, they don't diagnose.

Frequently asked questions

Can an AI diagnose my hair loss?

No. Alopecia (androgenetic, areata, effluvium and others) is diagnosed by a dermatologist, often with trichoscopy or blood work. What Fabio does is help you tell normal seasonal shedding apart from the signs that justify booking an appointment — and help you arrive at that appointment with your information organised.

How do I know which shampoo suits me?

By your scalp, not just your hair type: oily, dry, sensitive or flaky. Fabio asks about both, reads the INCI of what you already use with you, and tells you which active you need and at what concentration it makes sense — often in a cheaper product than the one you were eyeing.

Is sending a photo of my scalp actually useful?

Yes — as context, not diagnosis. A photo helps Fabio steer the conversation: visible flaking, oiliness, apparent irritation. It sharpens his questions and his routine advice, and if what he sees matches warning signs, he'll tell you plainly that it's a dermatologist's job.

Do expensive products work better?

Not necessarily. What works is specific actives at adequate concentrations, and sometimes the 8-euro product carries the same active as the 58-euro one. Fabio's loyalty is to ingredients, not brands: if the cheap one does the job, he sends you to the cheap one.

When should I see a dermatologist?

With heavy, sustained shedding for more than three months, bald patches, persistent scalp itching or pain, severe flaking or sudden changes. Also if you suspect androgenetic alopecia and want treatment: the medications that actually work need a prescription and medical follow-up.

Stop buying hair care blind

Download NAIARA on Google Play or the App Store, send Fabio a photo of the shampoo in your shower and brace for the verdict. The rest of the app's specialists are on the agents page.